OPIUM: NARS COSMETIC TV AD

When the cosmetics company behind Super Impact Blush and Striptease Lip Gloss needed a creative partner, it made sense to call for Opium. The brief was entirely AUDACIOUS: a new line in shamelessly seductive makeup. We rendered the product looking sleek, black-packaged and sexy. Multiple gloss shades fanned out in 3D. A mascara brush withdrew in a smooth, helix motion. Hooked up with a hypermodern sound design, the result was provocative, confident and in control. Perfect for women on the pulse of desire.