Jeremy Hildreth speaks about national self-concept

Self-concept is destiny! A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders’ perceptions. Examples: Latvia, Hungary and Rio de Janeiro. From a 2006 Brand Finance conference on the value of place branding held at the London Stock Exchange. The speaker () is a traveller and writer and an adviser to places on their image and identity.