Bianco Footwear SS17 campaign | Equal Pay Is Not Enough

If most agree that pay should be equal but we still are not there, then something new must happen and this is why Bianco’s new campaign film puts petrol on the embers and suggests that the aim has simply been too low. Why fight for equal pay, when you can fight for more pay than men instead? The message is that being a woman costs more than being a man. Having your hair done costs more when you are a woman. Women’s underwear is much more expensive. Women have to get new clothes for each occasion, whereas men just need a decent suit and a single pair of good shoes. Therefore, in Bianco’s new film, the women have had enough and, with their shoes as weapons, they fight against those with the money under the slogan Equal Pay is not Enough and #WomenNeedMore