IKEA appoints 76-year-old ’grumpy gran’ as the face of its new gaming range

New research reveals that over seven million people aged 55 and older in the UK are regular gamers, while the average person in the country engages in gaming more than five times a week. To cater to this diverse audience, IKEA has launched the BRÄNNBOLL collection—20 pieces of furniture and accessories designed to meet the modern gamer’s needs. And who better to introduce it than Cath Bowie, aka ’Grumpygran1948’. a Twitch streamer who has been challenging the norms of the gaming community. More on .