Veronica Vasicka | Minimal Wave

Veronica Vasicka is a photographer, musician, DJ and founder of the epic record label and on-line music resource Minimal Wave. As one of the founding members of East Village Radio, she managed the station during its pirate days and began collecting obscure and long forgotten gems that fell somewhere between the Cold Wave, Post Punk and Minimal Synth genres. Not knowing what to classify these bands as, she coined the genre Minimal Wave and set up the website as an online resource to share her finds with the rest of the world. The response to the website was huge and shortly after its launch, Veronica began tracking these artists down and re-issuing their work on the Minimal Wave label. Most of these bands recorded extremely limited copies of their work in their basements and shared their work with the world via John Peel’s radio show and a handful of underground music mailings. The music released on the label is a stripped down, DIY and purer approach to mainstream synth pop. Ne