How Olive Oil Startup Graza Brings In $48 Million A Year

During a visit to Spain, Andrew Benin discovered his passion for high-quality olive oil. He went on to found Graza, a single varietal olive oil, in 2022. Graza is projected to bring in $48.4 million in 2024. Produced by: Zach Green Senior Managing Producer: Eric M. Clark Additional Camera: Charlotte Morabito Editor: Dennis Donovan Animator: Elham Ataeiazar Senior Production Manager: Kathryn Mavrikakis Reporter: Gili Malinsky Additional Footage: Andrew Benin, Graza, Alex Braun - @braunbecue, Sean Daly -@stokewoodco, Alissa DiSanto - @saucedbysunday, Chef Mike Kubiesa - @mikekubiesa, Tanupa Thaker - @tanupaskin, Getty Images Subscribe to CNBC Make It.: Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It Online Get the latest updates: Find CNBC Make It on Instagram: Find CNBC Make It on Facebook: Find CNBC Make It on threads: Find CNBC Make It on X: #CNBC #CNBCMakeIt #HowIMadeIt How Olive Oil Startup Graza Brings In $48 Million A Year