‘Caught out in a lie’: Woolworths CEO in a crisis ‘entirely of his own making’

Woolworths CEO Brad Banducci was “caught out in a lie” when he attempted to “spin the story” on axing Australia Day merch, according to Sky News Digital Editor Jack Houghton. Woolworths has come under fire and faced boycott calls after the company made the decision to axe selling Australia Day merch due to poor sales. Mr Houghton said in an attempt to “damage control his terrible leadership,” Mr Banducci wrote a letter to his staff, where he explained why the supermarket giant celebrates other holidays. “The problem that Brad has is one of his own making – he has a position of immense privilege and responsibility, and he underestimated how much pride the public has for its nation,” he said. “This fool is now being called on to resign and it’s a crisis entirely of his own making.”