“OPPORTUNITY UNLIMITED“ ESSO STANDARD OIL SERVICE STATION MANAGEMENT TRAINING FILM 87814

This color ESSO training film “Opportunity Unlimited“ is about how to improve business at an Esso service station. It also shows some of the ESSO and ATLAS branded point of sale signage and advertising campaigns. Produced circa the mid 1950s, probably 1957. It was directed by Edward Seward and produced by John Bransby. Note: the film may have been shot at the Jackson Esso Service Station located at 328 Henderson Drive, Jacksonville, North Carolina. The plot of the film consists of an “A“ and “B“ story, with Esso station owner Bill Jackson taking a long overdue cruise to Mexico with his wife, while his employees mind the station in his absence -- while getting coached by a visiting corporate sales manager. Opening titles: Esso Standard Oil Company presents Opportunity Unlimited (:06-:36).The owner of Jackson’s Esso Service Center, Bill Jackson, talks to a judge. He’s driving a 1957 Buick Roadmaster. At home, Mrs. Jackson receives a phone call from a travel agent to pick up tickets for their cruise aboard a