Christmas Truce of 1914, World War I - For Sharing, For Peace

Peace at the war front on Christmas day during World War I. A century ago. A real story. An inspiration. Christmas is for sharing. By Sainsbury’s. Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits will go to The Royal British Legion and will benefit the armed forces and their families, past and present. To watch a short film of the story behind the Christmas ad: To watch the making of our Christmas ad: To find out more about the ad: