Reasons with Margaux Elliott - A Million Feet

Margaux Elliott, Giro’s own Apparel Product Manager & Developer, is on her way to climb a million feet on her mountain bike in one year while also working full-time. In a year filled with an exceedingly high rate of plot twists and unexpected circumstances, this is the equivalent of “Everesting” more than 34 times or riding the complete Tour de France route (on dirt) every other month. If she succeeds, she’ll be the first woman to achieve this literal milestone. Watch her “Reasons“ video to hear how she came up with the idea, how this goal has challenged and changed her personally, and how she is using this feat to change and bring forth diversity in the cycling community, and read the full story here: