The FES team from Sony and New Balance made an electronic paper sneaker and side details.

The FES team are at Sony’s IFA booth with a new concept product: A sneaker with e-ink soles and side detailing created in collaboration with New Balance. The black and white soles are a particularly cool aesthetic, and it would’ve been fun to see them cycle through a number of different graphical designs à la the FES Watch U. But the two alternating patterns have been forged purely to plug both brands involved. That makes sense, because neither company has plans to commercialize the concept — the collab was just an excuse to create something fun and distinctive to install in Sony’s booth for the duration of IFA.