Paul Rodriguez: Primitive x Zumiez !!!

Check out Primitive pro Paul Rodriguez in the latest Zumiez pro rider interview with Transworld Skateboarding. ZUMIEZ: What’s it been like developing Primitive from a successful shop into a fashion label? PAUL RODRIGUEZ: It’s been incredible; you know now its kind of turning into its type of brand. That wasn’t the original idea, the original idea was we wanted to make a really cool sneaker shop, and skate shop, and people just started taking a liking to our shop shirts, and hats and kind of organ