H&M Loves Music at Picnic Afisha Festival 2014 in Russia
On the 19th of July H&M Russia opened a Pop-up store on the Afisha Picnic music festival, which sold festival garment and picnic sets from H&M HOME department. The customizing area outside the pop up store offered to decorate white t-shirts with sprays or with special prints, fashion sketch. Russian popular music band On-the-Go was wearing H&M for their performance.
Afisha Picnic is one of the biggest music festival in Russia, Moscow, which visited by 54 000 people in 2014. Headliners of the festival were
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