Who Is Alissa Heinerscheid Really? | Analyzing the Alarming Statements of Bud Light Executive

These new details from Alissa Heinerscheid’s disastrous interview answer the questions: What do Alissa’s words expose about her mindset going into the job as vice president of marketing for Bud Light? Is Alissa actually as competent and positive as she wants us to think she is, or do her words reveal a much different truth? These questions are relevant to corporate communication in general: Can we always trust the companies’ messages and the executives who create them? In this interview, Alissa talks about her personal struggles and her sources of inspiration, but what do her statements about these topics actually tell us about her and her skills? As an analysis, this video is made according to the terms of ‘fair use’. As a linguist, I’m trained in Statement Analysis and Conversation Analysis. I’m trained in noticing patterns and developments in interview, interrogations and daily interactions. This video has an educational purpose. You can use many of the principles and concepts to decode your own daily conversations. Support the work this channel is doing: