COCA-COLA MagiCup Promo - 1990

Coca-Cola MagiCan / MagiCup Promotion. This spot features New Kids On The Block promoting MagiCup, the successful fountain version of this national summer promotion developed by the Coca-Cola USA Fountain Division. It was the first and largest joint national bottle & can/Fountain promotion in the company’s history. In addition to generating sales of over a million incremental gallons, MagiCup also won a REGGIE Award from The Promotional Marketing Association Of America (PMAA) as one of the Ten Best Promotions Of 1990.