MOWALOLA - Autumn Winter Show 2023

As members of mankind, we are all engaged in a particular conflict – not with one another, but rather with the technologies we have created. Tools and infrastructures originally developed to ameliorate our lives have turned on us; rather than masters of our own destinies, we have become but pawns in sinister plots written by machines with motives of their own. Dark Web – Mowalola’s defiant return to London, the city where the brand’s journey began – offers an exploration of the techno-apocalyptic tones that colour contemporary existence; the struggle between man’s desire for self-determination and the algorithmic strangleholds we find ourselves in. New York – the epicentre of capitalism, and the genesis point of the mechanisms that keep it chugging along – offers a thematic backdrop. Symbols associated with the Gotham-like sprawl – its sports teams, numberplates, cultural institutions, faceless corporation – translated to logo-hacked prints and embellishments across baseball caps, jersey tees and leather b