#141 How Data Science is Transforming the NBA (with Seth Partnow)

Historically in elite team sports, there has often been a dynamic between players and their inherent abilities, and the vision of the coach. In many sports, we’ve seen coaching strategies influence the future of how the game is played. As the era of professionalism swept across many elite sports in the 90s, we saw the highest-level sports teams achieve a competitive edge by looking at the data, with sports fans often noticing a difference in the ‘feel’ of the way their team plays. In Basketball specifically, we have recently seen the rise of the 3-pointer, a riskier and much more difficult shot to accurately hit, even for professional players. But what has driven the rise of the 3-pointer? Is it another trend among coaches, or does the answer lie with data-based insights and the analysts producing these insights? Seth Partnow is the Director of North American Sports at StatsBomb, where he previously served as their Director of Basketball Analytics. Prior to joining StatsBomb in 2021, Seth was the Director of Basketball Research for the Milwaukee Bucks basketball team. Seth is also an accomplished Analyst and Author, having worked as an NBA Analyst for The Athletic since 2019 and having published his own book on basketball analytics, The Midrange Theory. Seth’s knowledge and insight bridges the gap between data analytics and elite US sport. In the episode, Seth and Richie look into the intricate dynamics of elite basketball. Seth explores the challenges of attributing individual contributions in a sport where the outcome is significantly influenced by the complex interplay between players. Drawing from his extensive experience in the field, Seth discusses the complexities of analyzing player performance, the nuances of determining why certain players get easier or harder shots, and the difficulty of attributing credit for defensive achievements to individual players. Seth provides a comprehensive overview of the various roles within sports analytics, from data engineers to analysts, and highlights the importance of finding one’s niche within these roles, particularly in the context of elite basketball. Seth also shares his personal journey into basketball analytics, offering valuable insights and advice for those interested in pursuing a career in this field, stressing the importance of introspection and understanding the unique lifestyle associated with working for a sports team, while also offering industry-agnostic advice on how to approach analyzing and using data in any context.