Why Americans Are Going Back to Chili’s

Chili’s Grill and Bar is a casual dining chain that took America by storm in the early 2000s. From 2000-2008, its U.S. store count nearly doubled. But in the decade following the Great Recession, the nostalgic brand fell out of favor as sales grew stagnant and its store count declined. With the help of recent CEO, Kevin Hochman, parent company, Brinker International, has generated a record high $4.4 billion in revenue in fiscal year 2024. Watch the video to find out how the company has staged a comeback. Chapters: 0:00 Introduction 1:23 Chapter 1. Losing its way 3:45 Chapter 2. Making a comeback 7:05 Chapter 3. Focusing on value Produced, Edited and Shot by: Ryan Baker Additional Camera by: Mickey Todiwala, Natalie Rice, Eric Clark Animation by: Jason Reginato Senior Managing Producer: Tala Hadavi Editorial Support: Amelia Lucas, Jeniece Pettitt Additional Footage: Brinker International, Getty Images » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From ’Wall Street’ to ’Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to master your money this fall? Sign up for CNBC’s new online course. We’ll teach you practical strategies to hack your budget, reduce your debt, and grow your wealth. Start today to feel more confident and successful. Use code EARLYBIRD for an introductory discount of 30% off, now extended through September 30, 2024, for the back-to-school season: Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Instagram: Follow CNBC News on Facebook: Follow CNBC on Threads: Follow CNBC News on X: Follow CNBC on WhatsApp: #CNBC Why Americans Are Going Back to Chili’s