Gucci Fall Winter 2016 campaign | Director’s Cut

Presenting a video from the Gucci Fall Winter 2016 campaign. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo. The psychedelic scenography is echoed in the energy and decoration in Alessandro Michele’s collection. Director: Glen Luchford Creative director: Alessandro Michele Art director: Chris Simmonds Music: “Pretender” Written by Chris Stewart. Performed by Black Marble. Courtesy of Hardly Art.