MutantBikes | Inertia Studios - 2022 product film

Mutant Bikes partnered with Inertia Studios, a creative production studio specializing in 3D motion, to create the new Mutant Bikes 2022 product film featuring the Dig Rear Hub, Caravela V2 sprocket and the patented Spliner System in our Bionic cranks. Inertia’s approach for the film was to put the focus on the design of the products, celebrating their craftsmanship and quality at a photorealistic level. Elements of BMX culture were extrapolated to build a hyper-stylized, graphical world that captures the essence of what it means to ride BMX. Throughout the film we pull out skatepark elements, and use these with dynamic motion and lighting to help build a world that the products feel at home in. Music and sound design was key in communicating the energy of riding, and utilizing the rhythm of BMX to build tension and drama through the film. If you’re curious, check the inertia page, they have many other 3D movies from brands like PlayStation, Puma, Adidas, etc. What is Spliner Syst