TIME FRAMES ft. Sven Martin

Sven Martin is a renaissance man of aggroism. He is probably the most widely published journalist of mountain biking in recent times. Arguably Sven has done more to expose the wildlife in the zoo of World Cup racing than anyone else. He freezes the world’s fastest racers in extraordinary and historical moments. The effort Sven goes to in capturing and presenting these images is extraordinary and requires supreme skill and a rebellious commitment that borders on the maniacal. The World Cup week has a tortuous schedule for a photographer, and there’s no do-overs. It’s a one-shot-one-kill kind of mission every weekend, so the pressure is immense. Which is why Sven’s double exposure is his quiet, family-oriented life in Molini, Italy with his wife, Anka and his daughter Ziggy. At the races he’s fully in the moment, at home he’s fully engaged in being present. This film attempts to expose the work of a World Cup photographer but also goes deeper to show what’s on the other side of the lens. This time the camera is flipped onto one of the most interesting, driven, serious and hilarious characters in mountain biking. In this film Sven chose to ride a Santa Cruz Bullit ebike. Go check it out here: • About Santa Cruz Bikes • Santa Cruz Bicycles creates category-leading downhill, cross country, and electric bikes. We design, research, engineer, manufacture and assemble the very highest quality bikes. We do most of this ourselves in Santa Cruz, CA. Our bikes are so simply advanced that they perform at the highest level and are made to last many lifetimes of real world abuse. Get the full story: