Toyota Tacoma Super Bowl LVIII (58) 2024 Commercial
Toyota Tacoma Super Bowl LVIII (58) 2024 Commercial
The Toyota Motor North America (TMNA) has returned to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. This rugged pickup truck has been completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true. The commercial, titled “Dareful Handle,” emphasizes the Tacoma’s off-roading capabilities through a thrilling array of action-packed adventures. Instead of relying on celebrity endorsements, the ad focuses on the real-life reactions and experiences of passengers as they grip the passenger side handle for dear life. The exhilarating ride incites shoutouts, including the “shut the front door” handle, “woah, woah, woah, woah” handle, and “no me gusta” handle. The spot is slated to air in the first position (A) in the third commercial break of the third quarter. It was created by Toyota’s agency of record, Saatchi & Saatchi, in partnership with Le Truc, and directed by Tarsem Singh. The director praised the Tacoma’s power and performance, which exceeded all expectations, and expressed excitement for viewers to witness this truck in action. Additionally, viewers tuning into Super Bowl LVIII on Univision will be treated to another 30-second spot called “Undisclosed”, featuring the all-new Tacoma created by Conill and directed by Goh Iromoto. This creative tribute highlights the freewheeling adventures that Hispanics experience both on and off the road with their Tacoma.
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