The Gucci Love Parade Advertising Campaign

The House presents the Gucci Love Parade campaign envisioned by Alessandro Michele. Portraying the modern myth of cinema through a sequence of obsessions and desires, the campaign transforms into a tale of characters starring Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg. Captured by photographers Mert Alas and Marcus Piggot, the stars celebrate the ritual of the banquet, giving themselves to a liberating symposium that slides into the Dionysiac ritual of dancing. Creative Director Alessandro Michele, Art Director Christopher Simmonds. Music: “Venus In Furs” - Album Version (Mono) Artist: The Velvet Underground Music & Lyrics by Lou Reed © 1967 EMI Publishing Italia Srl on behalf of Oakfield Avenue Music LTD (P) 1967 UMG Recordings, Inc. Courtesy of Universal Music Italia Srl