How Panini Became a Billion Dollar Company by Selling Stickers

How two Italian brothers built a business empire, the Panini business model and why it’s so much fun to collect stickers of footballers and other athletes. 🔔 Subscribe for more: 🧡 Support Athletic Interest videos: ⏱ Timestamps 00:00 Intro 00:55 History 02:07 The Business 05:05 The Collector’s Problem 07:00 The Psychology of Panini 08:50 Going Digital? 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Patreon: Email list: Instagram: 🍿 Watch more Most popular: Latest video: 🎵 We use Epidemicsound for some of our music #panini #collectorsproblem #football