Game PR & Marketing 101 Lecture (part 1)

I was invited to speak about this and four other topics at the Kajaani University of Applied Sciences in Finland. This first lecture explains to the students how they should understand and treat the importance of pr & marketing in the creation of their games in order to one day turn them into products. The topics covered in part 1 are: Traditional game marketing Marketing basics Why you need marketing Why you need need it even more Why you need it forever The obvious chores 5.