From the Levi’s Archives: The Sinking of the S.S. Central America “Ship of Gold” | Levi’s

Join Levi’s® Historian Tracey Panek in the Archives to learn about the S.S. Central America, a ship that sank off the coast of North Carolina in 1857 carrying 30,000 pounds (13,600 kg) of gold. In December 2022, artifacts recovered from the Central America went on auction. Go behind the scenes at the auction to learn the history of the “Ship of Gold” and whether a pair of button-fly pants that sold for $114,000, were early Levi’s® jeans. Then visit Tracey in the Archives to see what Gold Rush era items she acquired and find out what lessons we learn about Levi and his company from that early disaster. If you enjoyed this video, please like and share! Subscribe to the Levi’s® YouTube channel to learn more about America’s favorite denim. To shop Levi’s® visit: SUBSCRIBE: Connect with us online: WEBSITE: FACEBOOK: INS