Studio Drift FRANCHISE FREEDOM at Burning Man

Franchise Freedom, a flying sculpture at Burning Man 2018 In their work Studio Drift often contemplates the concept of freedom. Franchise Freedom visualizes the connection between a group and the individual by mimicking a swarm of starlings. As dusk fell over Black Rock City, 600 luminous drones rose into a hypnotic display of technological choreography, accompanied by the poignant keys of Joep Beving. The drones were guided by a specially made algorithm that simultaneously allows both individual choice