Blown Away By BOA Fit Systems Laboratory and Performance
We recently had the opportunity to travel to Denver, Colorado and visit @BoatechnologyInc headquarters for a behind-the-scenes look at their testing facility and laboratory. We also got to learn about all the studies conducted, how their technology can improve performance by 10% while also offering a more comfortable and repeatable fit. We admit, before heading to BOA’s HQ, we just thought the product made it faster to get in and out of shoes. What we learned and saw in terms of performance enhancements, studies conducted, and the depth of their knowledge blew us all away. As riders, we’re willing to spend some serious money to get a 10% improvement in performance, yet with BOA-equipped shoes, we were able to watch gains in real-time in their performance lab with some impressive data acquisition technologies.
Come along as we check out BOA Fit Systems and be sure to stay tuned for some cool new shoes coming soon.
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