The Best Way To Answer “So What Do You Do?” | Clay Hebert | TEDxReno

Do you have an unforgettable answer to that question? We introduce ourselves all the time, and if we’re honest, we usually blow it. Answering this question poorly is the most frequent mistake we make, and the easiest to fix. The Elevator Pitch is dead. Nobody wants your business . After meeting one of his heroes and blowing his introduction, Clay Hebert has been obsessed with how we introduce ourselves and tell our story. In this short but powerful talk, Clay will share his Perfect Intro framework that has helped thousands of entrepreneurs, leaders, and brands craft better intros, tell compelling stories, and be unforgettable. Clay Hebert wants you to love your story. A speaker and storyteller, he loves words and believes we make marketing harder than it needs to be. Clay helps leaders, executives, entrepreneurs, and nonprofits improve their introductions and tell better stories so they can grow their companies and do work that matters. His work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark, and Deep Work by Cal Newport. Forbes called him “one of the next generations of business and media influencers” and he was recently named one of Entrepreneur Magazine’s 50 Most Daring with Jeff Bezos and Elon Musk. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at