“WHY PLAY LEAP FROG?“ 1949 USA ECONOMIC SYSTEM EDUCATIONAL FILM WAGES VS. PRODUCTIVITY XD66184a
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This cartoon “Why Play Leap Frog?“ was originally released in 1949 as part of a series of animated films financed by the Extension Dept. of the Harding College (now Harding University). The series was intended to create a deeper understanding of what has made America the finest place in the world to live. “Leap Frog“ was produced by John Sutherland, who famously voiced the adult Bambi in the 1942 Disney film. Sutherland also produced 45 films from 1945–73; many of which were instructional cartoons that extolled the socioeconomic concept of capitalism and delivering a political message on the benefits of both corporate and individual liberty, and the drawbacks of government interventionThis particular film discusses how wages and productivity are related while promoting the idea that workers need to continually increase production if they want to keep their wages high.
At (0:49), an animated presentation showcases the cost of living and inflation. The animated film opens with a view of a house titled Dilly Doll Company at (0:51), followed by an image of a doll maker painting a girl doll’s face at (1:17). At (3:01), a red Travelmaster car advertisement appears, and from (3:10-25), the narrator describes the materials required to manufacture the vehicle. The car assembly line is depicted in the film at (5:07), while a pie chart at (5:43) illustrates the components that constitute the car’s cost. At (6:25), the animated film shows an A-Meat Market, and the narrator describes the labor cost involved in producing meat. At (7:13), the film shows a butcher throwing a piece of meat on an old scale, revealing the labor cost required to obtain the meat. At (8:17), the animated film shows a worker running to his boss to describe a plan for an early assembly line for the dolls, followed by the assembly line in action at (8:41).
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