Alexander McQueen in Wales Fashion Film

Alexander McQueen in Wales. The diary of a creative youth collaboration. In the summer of 2020, we joined up with a group of young people in the valleys of South Wales to start an educational project in the country whose rich landscape, craft, poetry and literature inspired Sarah Burton’s Autumn Winter 2020 collection. A creative educational partnership evolved between Alexander McQueen, Charlotte James and Clémentine Schneidermann from Ffasiwn Stiwdio. The project encompassed a series of workshops developed for young people based in Welsh communities around Merthyr Tydfil and Brynmawr, with the aim to inspire and bring insight into fashion and the creative arts. Conceptualised by Charlotte and Clémentine together with the McQueen team and coordinated by youth worker, Michelle Hurter at Blaina Community Centre, it began in June 2020. Casting, customisation, photography and embroidery workshops were built and designed to offer hands-on experiences of the ways to make clothes and images. The project is a