What Is Branding? 4 Minute Crash Course.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it’s a person’s gut feeling about a product, service or company. It’s in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcast Check out the full conversation with Marty here: Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. “Your brand isn’t what you say it is. It’s what they say it is.“ Books by Marty Neumeier The Brand Gap - Zag - The Designful Company - Metaskills - The 46 Rules Of Genius - The Brand Flip - === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: ✍️ Other Courses, Templates, and Tools: 🎙 The Futur Podcast: Recommended books, tools, music, resources, typefaces & more: Music by Epidemic Sound: Shorts Playlist: @thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne