Into The Storm – Crazy Augmented Reality Outdoor

To promote the release of Into the Storm, we decided to bring the storm to Sydney’s streets. We turned an unsuspecting piece of street furniture into the eye of an unexpected storm. Using augmented reality technology the panel was transformed into a window through which pedestrians could watch a storm unfold, filled with thunder striking local buildings, and cars crashing down to earth. Into The Storm (2014) In Cinemas Now Follow Roadshow Films online: Film news and releases to you firs