How I’m using biological data to tell better stories -- and spark social change | Heidi Boisvert

Visit to get our entire library of TED Talks, transcripts, translations, personalized Talk recommendations and more. What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people’s brains and bodies unconsciously respond to different media. She shows how she’s using this data to determine the specific narrative ingredients that inspire empathy and justice — and spark large-scale social change. Get TED Talks recommended just for you! Learn more at The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a Media Request here: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: