Why People Risk Their Lives To Harvest Açaí | True Cost | Business Insider

Most of the world’s açaí comes from the Amazon rainforest. People risk their lives to harvest the fruit, climbing palm trees that can grow taller than 50 feet. And while açaí has become one of the trendiest superfoods in recent decades, small farmers aren’t seeing a lot of the profits. The açaí industry has also taken heat over reports of child labor. We went to Brazil to find out how the world’s açaí gets from the Amazon to smoothie shops around the world. MORE TRUE COST VIDEOS: The True Cost of Turning America’s Yellow School Buses Electric | True Cost | Business Insider Why Flowers Are So Cheap, And Who’s Paying The Price | True Cost | Business Insider The True Cost Of Arming Ukraine To Fight The Russian Invasion | True Cost | Business Insider ------------------------------------------------------