How Apple Lost Its Magic

Apple used to be known for innovation but changed after Steve Jobs. Ready to sleep better? You’re 1 click away: Use code: NEWSTHINK10 for 10% off. Correction: 0:20 the event was held in October 2011, not June Check out Tripp Mickle’s book After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul (I’m not an affiliate, this is simply to promote the book) Newsthink is produced and presented by Cindy Pom Grab your Newsthink merch here: Thank you to our Patrons, including Igli Laci Support us on Patreon: Special thanks to the following for permission to use their material: 3:09 The Beefmaster on YouTube 8:18 oxysasha | YouTube 8:54 Apple sketches supplied by Michael DiTullo Select images supplied by Alamy. Sources: 0:08 Thomas Wolf, / Wikimedia Commons / CC BY-SA 3.0 0:30 Tom Coates, CC BY 2.0 via Wikimedia Commons 0:33 Steve Jurvetson, CC BY 2.0 via Wikimedia Commons 0:37 Ivan Bandura, CC BY 2.0 hvia Wikimedia Commons 1:21 Dieter Rams image: Vitsoe at English Wikipedia, CC BY-SA 3.0 via Wikimedia Commons 2:02 Matthew Yohe at , CC BY-SA 3.0 via Wikimedia Commons 2:06 Benett Graezer on YouTube Creative Commons Attribution license (reuse allowed) 2:10 Chaine Iphonfr on YouTube Creative Commons Attribution license (reuse allowed) 2:53 Blake Patterson, CC BY 2.0 via Wikimedia Commons 3:04 Jobs image: , CC BY 3.0 via Wikimedia Commons 3:53 Austin Community College, CC BY 2.0 via Wikimedia Commons 4:39 Mark Ahsmann, CC BY-SA 3.0 via Wikimedia Commons 5:49 Yamen, CC BY-SA 4.0 via Wikimedia Commons 5:53 Ivan Bandura, CC BY 2.0 via Wikimedia Commons 5:56 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons. Original photo on Flickr 6:14 matt buchanan, CC BY 2.0 via Wikimedia Commons 6:23 Viva Glaze on YouTube Creative Commons Attribution license (reuse allowed) 9:13 Love To Tinker on YouTube Creative Commons Attribution license (reuse allowed) 9:18 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons 11:00 User:Vmenkov, CC BY-SA 3.0 via Wikimedia Commons 11:14 Nadkachna, CC BY 3.0 via Wikimedia Commons 12:17 iPhone 5c model: Kārlis Dambrāns, CC BY 2.0 via Wikimedia Commons 12:43 , CC BY 4.0 via Wikimedia Commons 12:47 Chaine Iphonfr on YouTube Creative Commons Attribution license (reuse allowed) 13:31 Gary Cohen, CC BY-SA 2.0 via Wikimedia Commons 13:44 Imran Chaudhri image: Rajat Bhardwaj, CC BY-SA 2.0 via Wikimedia Commons 14:12 Chris Stringer image: AnalogicaMusica, CC BY-SA 4.0 via Wikimedia Commons 14:17 Conveyor of Randomness with Andre on YouTube Creative Commons Attribution license (reuse allowed) 14:46 [Kārlis Dambrāns], CC BY-SA 4.0 via Wikimedia Commons 15:08 on YouTube Creative Commons Attribution license (reuse allowed) 15:16 harrison on YouTube Creative Commons Attribution license (reuse allowed) 16:18 Mark Newson image: : Financial Timesderivative work: Puramyun31, CC BY 2.0 via Wikimedia Commons 16:18 Jony Ive image: Marcus Dawes@, CC BY-SA 3.0 via Wikimedia Commons 16:50 Raysonho @ Open Grid Scheduler / Grid Engine, CC0, via Wikimedia Commons Articles referenced: 2:38 Readwrite article 2:49 CNBC 7:47 The New Yorker 11:20 Apple employee at Foxconn factory 16:31 Financial Times