The truth about the pollution with the energy efficient light bulb by WWF

more on Here is a new campaign from DraftFCB Toronto for WWF Canada. The TV spot is directed by directed by OPC’s Woods Low. How many resources and pollutants does it take to make a light bulb? Light Bulb (dir cut) follows the production and shipping process of an energy efficient light bulb. The spot was shot over three days utilizing miniatures and set against real locations.