Ohio Express - Yummy Yummy Yummy (1968) 4K

Ohio Express performing “Yummy Yummy Yummy“, released originally in 1968. It reached #1 in Canada Top Singles and New Zealand Charts, #4 in US Billboard Pop Singles and US Cash Box Top 100, and #5 in UK Singles Chart. “There has been much speculation as to the meaning of the lyrics. Some claim it is is an innocent expression of the ’warm fuzzy’ feeling we can get when we are in love, others believed it was a reference to pregnancy while yet others believed there to be a hidden reference. This song was commissioned by Niefeld, Paley and Kuhn Advertising in Chicago, IL as a possible jingle for Wyler’s grape drink. Bill Ries, the account rep, played the song for the client and the client politely said they hated it. There is only as much hidden meaning in the song as the agency was willing to pay and they really didn’t pay that much. The intent was to sell a drink mix. Wyler’s had marketed lemonade mix for several years and was expanding their line,