“Daisy“ Ad (1964): Preserved from 35mm in the Tony Schwartz Collection

Formally titled “Peace, Little Girl,“ but more commonly known as the “Daisy“ ad, this famous political commercial was produced primarily by Tony Schwartz for President Lyndon B. Johnson’s 1964 campaign against Barry Goldwater. Preserved from a 35mm print in the Tony Schwartz Collection by the Library of Congress Packard Campus for Audio Visual Conservation. For more information,