ASA FORUM 2014 - Florian Idenburg And Jing Liu - SO-IL, New York

Solid Objectives -- Idenburg Liu or SO-IL is a New York-based design office founded by Florian Idenburg and Jing Liu in 2008. Its work involves a delivery of extensive experiences from architecture, academia and the arts in all scales and stages in creative process, as shown by its past projects ranging from a campus master plan to a series of museum prints. With the office’s an idea-driven philosophy, SO-IL develops each project based strongly on a comprehensive design process. Its idea clarification consi