Marcos Aguiar: 7 tools for building a business people trust | TED

Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Why do we trust some companies and not others? Using real-world examples, digital trust advisor Marcos Aguiar decodes this make-or-break quality — and offers seven tools to help leaders design a foundation of trust into their business ecosystems in order to achieve long-term success. The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at