LifePaint

Volvo Cars presents LifePaint. Road safety shouldn’t be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels to four. The best way to survive a crash. Is not to crash Available to buy online now. Volvo Cars/Albedo100 accept no liability or responsibility for any individual or individual’s accident or injury by any road user or other object whilst wearing LifePaint, damage to property caused directly or indirectly by the paint and that it is transferable. Cycle safety is the cyclist’s responsibility and LifePaint is one of the many products that can aid visibility but cannot prevent accidents caused by the individual or other road users. In the making of this film we used both LifePaint and another reflective paint product provided by Albedo100. LifePaint (which is water-based) was used on the textiles, while another Albedo100 reflective paint product (which is oil-based) was used on the bicycle frames and other metal