Today, we announce the highest annual sales results in our 117-year history. We delivered 5,586 motor cars to clients around the world, an increase of 49% on last year’s total. This overall figure includes all-time record sales in most of our sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world.
We saw extremely strong demand for all Rolls-Royce models, led by #Phantom, our pinnacle product. Growth was driven principally by our new #Ghost in its first full year of availability, boosted further by the launch of the new #BlackBadge Ghost in October.
This, together with continuing strong demand for our super-luxury SUV, #Cullinan, has filled our order books well into the third quarter of 2022. Our Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.
No other manufacturer sells more cars in the €250k segment than Rolls-Royce.
As we enter 2022, we have our eyes firmly
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