Southside (Future, Young Thug) reveals how he became the boss of 808 Mafia

Southside is an executive producer, songwriter, and rapper. He’s also the CEO of Eight Hundred Eight Records and the production collective, 808 MAFIA. Born Joshua Howard Luellen in south Atlanta, Georgia, he gained recognition for producing tracks for Jay -Z, Kanye West, Drake, Travis Scott, Future, Gucci Mane, Migos, 21 Savage, G-Herbo, G-Eazy, Metro Boomin, and Marshmello. Known for his insatiable work ethic and strategic marketing acumen, his beats garner billions of streams every year. At times, he’ll s