"Beyond" | Lexus LX World Premiere

This October we presented the brand new Lexus LX. The event took place in Saudi Arabia in collaboration with Louder agency. An event of this scale and media coverage turned out to be historical for this country, since Saudi Arabia is just beginning to open itself to the world and has not yet hosted such global premieres. The event happened on the territory of the Tuwaiq Palace, where traditionally princes weddings take place, and it is located on the territory of the Diplomatic Quarter, an area where the embassies of various countries are located. The presentation of the car was developed by Sila Sveta. Yana Zakharova, General Producer: “This project was very important for us, because it’s cool to be the pioneers of not only a new car model, but also a whole country for the world community! We had to embody all our ideas in a very short time and in a foreign country, as well as to get acquainted with a completely different mentality, unusual for us, which became an additional c