SOUL OF GGG - The Journey Within: Directed by Aisultan Seitov for Soul of Nomad ()

MODERN NOMAD We joined forces with boxing icon Gennadiy GGG Golovkin to explore the brand’s core philosophy - The Journey Within. The purpose-driven collection will be supporting youth-oriented athletic programs in underfunded regions across the globe. WHERE FASHION MEETS TECHNOLOGY The Limited Edition Soul of GGG comes embedded with a unique NFT (Non-Fungible Token) to share the Journey Within. This is the first collectible of its kind, which allows you to authenticate your item and access exclusive content by scanning the QR code on the label. WITNESS THE GREATNESS Every purchase of a SOUL OF GGG hoodie automatically enrolls you in a raffle to win a ticket for the upcoming GGG fight in Japan and a masterclass with Gennadiy Golovkin himself! With blockchain technology at hand, a number of NFT tokens will be randomly selected to choose a winner.