Montblanc - The Beauty of a Second

The Beauty of a Second is an online tribute to celebrate the 190th anniversary of the chronograph’s invention by Nicolas Rieussec, and the luxury Montblanc chronographs named after him. The purpose was to build awareness for the Montblanc brand -- which is mostly known for its writing instruments -- as a chronograph- and watch-maker by leveraging the anniversary. The Beauty of a Second ’s idea is to challenge people to explore a second and see the fragile beauty that lies inside thi