Valera Swiss’X

With over fifty years of experience as a Haircare Specialist, VALERA profits from its vast expertise to launch SWISS’X, the first range of hair straighteners designed and manufactured in Switzerland. In cooperation with leading hair stylists, VALERA has created SWISS’X Brush Shine, the only combined system which simultaneously straightens and brushes hair: one stroke - using just one hand - is all it takes to ensure hair is 1) tidy and tangle-free, 2) perfectly smooth, and 3) shiny and lustrous. SWISS’X is “Made in Switzerland“.