How Segment Works | Segment University

In its very simplest form, Segment helps you generate messages about what’s happening in your site or app, then translates those messages into different formats for use by other tools (which we call “Destinations“), and transmits messages to those tools. You implement Segment by adding Segment’s code to your website, app, or server (the “Source“), which generates messages based on specific triggers you define. That code generates and sends messages to Segment’s tracking API in JSON format. Segment ingests that JSON, then transforms it into the format required for the Destinations you want to send that data point to, then sends it to that Destination. We recommend familiarizing yourself with the Segment Guide, “Getting Started with Segment“, which explains how Segment works in more detail. Want to learn more? Check out Segment University: