From the Levi’s® Archives: Western Wear

If your fantasy is to be a cowboy, jeans are an essential part of the outfit. Levi’s® were born in the American West. These tough pants have been a staple piece of clothing for horse wranglers, ranchers and anyone doing hard manual labor for generations. Step inside the Levi’s® Archives and go back to the 1930s, when Levi’s® sponsored rodeos and cowboys wore our riveted overalls. You’ll hear the story of how Levi’s® were popularized as a key costume in Hollywood Westerns. To shop Levi’s® visit: SUBSCRIBE: Connect with us online: WEBSITE: FACEBOOK: INSTAGRAM: TWITTER: PINTEREST: #levis #levisjeans #levis501